A book is not a baby as some authors tend to believe. Even if the book were a baby, would you leave it to survive on its own? A book is a product and being an author is very much like running a business. If you don’t market your book, it will not sell. Don’t [...]

The success of any authors’ career depends on the marketing of his book. It starts before he even begins to write and it is an ongoing process. All of the authors’ future works will be tied back to his first book, so it is very important to have the right kind of marketing strategy in [...]

It pays to be versatile.
Press releases can be used to promote almost anything - Whether you are looking to release a product, offer a service, or hold an event, you will find that a press release addresses a huge part of your promotional needs. For book promotion, the press release is particularly suitable.
If that’s not [...]