There are many reasons why people consider self-publishing over the traditional route and this was covered in this post.  A further investigation of self-publishing may be needed for the potential author to understand the ins, outs, and type or self-publishing available to them.
The key distinctive characteristic of self-publishing is the absence of a traditional publisher.
Self-publishing [...]

For many authors just starting out, it can be a confusing and overwhelming decision whether to self publish a book or to seek out a traditional publishing house.
When it comes to publishing most people think of traditional publishing where the author completes a manuscript, writes a query or proposal, and submits it to a publishing [...]

Getting your book published is not an easy feat. Very few get published the first time they submit a piece and even fewer actually complete their manuscripts for consideration. Publishing can be intimidating to say the least, but there are some keys that you need to help you get your book published. While these keys [...]

When it comes to writing fiction there are some main elements that must be included. Although there is some debate as to what elements there are, it still stands that there are a few that are basic to every fictional piece that is penned. Effective writing requires and understanding of these fundamental elements.
Characterization
A character [...]

As a book author it is important to understand your audience. In doing so you are able to write what they are looking for. Missing this key ingredient can end up costing you to lose both an audience and sales too.
A few things to consider in targeting your book for your audience are:

Keyword Phrases: This [...]