As a book author it is important to understand your audience. In doing so you are able to write what they are looking for. Missing this key ingredient can end up costing you to lose both an audience and sales too.

A few things to consider in targeting your book for your audience are:

• Keyword Phrases: This is a huge term in internet marketing and not one that many authors use for researching; but it can be very valuable in helping you target your book for your ideal audience. Keyword phrases are simply the terms that people are typing in their search agent (ie. Google, Yahoo, or Ask Jeeves) to help them find the information they are seeking. So if you desire to writer a book about healthy eating, you can use a keyword research tool like Wordtracker and find keyword phrases that can help you narrow down the type of healthy eating you want to write about based on what people are searching for.
• Reader Locations: Knowing where your reader lives is important too. For example if you are writing a book on what it means to be vegan and you want to pitch it in a small country town where raising hogs for slaughter is how the majority make their living, then you may want to rethink what you are writing or who your ideal audience is.
• What’s the Hook: You want to know what your concept or theme is. What will attract your audience to your book? It is important to consider things like settings, era, and even famous news stories. People love to read relate to the book and if your hook fits what they are familiar with or where they come from, that is even better for you.

As a writer you want to be sure that you are aware of every important angle for you book. Research is central in targeting your book for your ideal audience!

Your book is about more than you. It is about the people you want to reach. So make sure it has the substance it needs to attract your ideal audience to the book.